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J&K Cherries launched in Dubai market

The government of Jammu and Kashmir on Monday launched export of Mishri Cherry from Srinagar to Dubai.

The first consignment of Cherry was today flagged off through virtual mode by Principal Secretary, Agriculture and Farmers Welfare Department, Navin Kumar Choudhary and Chairman, Agricultural and Processed Food Products Export Development Authority (APEDA).

Mishri variety of Cherry is considered as one of the best varieties having extremely good health benefits as these are not only delicious but also packed with vitamins, minerals and plant compounds having powerful health effects.

“Export of such highly perishable fruit from the UT to the International market is like a dream come true and this has become possible due to APEDA which facilitated shipment of this mishri variety of Cherry by MS Desai Agri Food Private Limited, a venture company of MS Innoterra Dubai”, maintained a departmental spokesperson.

Pertinently, the company exporting cherry from Kashmir is being assisted by APEDA to its registered companies. This commercial shipment of cherry to Dubai has been executed with assistance from APEDA to its registered exporters with proper branding involving suppliers from Srinagar.
The cherries were harvested, cleaned and packed by local exporters with technical assistance from SKAUST, APEDA and NRL.

APEDA Chairman, Dr. M Angamuthu, expressed gratitude to J&K government for timely support and cooperation in ensuring smooth execution of cherry export with optimism that the authority would continue its endeavors in this regard with the same spirit.

Additional Secretary, Horticulture, Jahangir Hashmi (Nodal Officer), Director, APEDA, Tarun Bajaj, Secretary, APEDA, Dr. Sudhanshu, Deputy General Manager, APEDA, Devendra Prasad, representatives of MS Desai group and their local counterparts besides senior officers of APEDA attended flag off ceremony.

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